Commercial Photography in the Spring 2014 edition of TRUMPF Express Magazine

Commercial Portraits of Jewelry Artist Alasha Lantinga

I was recently commissioned for a commercial photography session with Jewelry Artist Alasha Lantinga at her home studio. The images were required for a feature story that was published in the Spring 2014 edition of an industry trade publication produced by TRUMPF Inc. for their North American customers. TRUMPF is a worldwide manufacturer of sheet metal processing equipment and the magazine is used to show off some of the applications for their equipment and other unique ways that metal is used.

Alasha is a metal clay jewelry artist who works with precious metal clays (primarily silver and bronze) and other natural gemstones to create her custom pieces. Her jewelry is sold at local markets and craft fairs across western Canada and she also has an online store on etsy where you can see a wide variety of the products that she makes.

During the shoot we created a wide variety of posed and candid images of the artist in her studio, as well as a selection of close-up images of the products that she had on hand. While it was clear that they wanted to be able to portray Alasha and her products as a very interesting and unique offering, the brief wasn’t very detailed and they largely left it up to me to create a series of useful images. I tried to work with Alasha to create images that represent her brand and that would also be useful for the magazine. In the end they picked 5 images for use in the magazine and Alasha chose a few additional portraits for her own use.

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